Launch Smarter.

The CPG Product Idea Workshop Template is your step-by-step blueprint to pressure-test a new idea before it hits the shelf. Whether you’re a founder, operator, or innovation lead, this tool will help you:

  • Define why this product, why now

  • Identify your exact consumer and what they’re switching from

  • Uncover cultural tailwinds and whitespace opportunities

  • Stress-test your differentiation, distribution, and production model

  • And answer the ultimate gut-check: Would you bet on this?

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