A blog for entrepreneurs.
I’m Jason Burke, I live in Nashville, TN, with my wife Kristin and our two awesome daughters, Quincy and Ellis.
12 years ago, I founded The New Primal, a national consumer brand with dozens of products, in thousands of stores. After years in the trenches, I’m opening up and sharing my own experiences, both the highs and lows, that have shaped the brand and the person I am today.
Learn the 7 must-know truths about working with co-packers — from hidden costs and communication pitfalls to quality control and scaling risks — before you scale your CPG brand.
My first job selling ICEEs at Tampa Stadium taught me lessons in hustle, resilience, and adaptability—skills that built The New Primal.
Founders never stop selling—and that’s your superpower. Learn why your story carries unique weight and how it drives growth and opportunity.
After 13 years in consumer packaged goods, here are the top lessons every CPG founder must know to build, scale, and survive as a challenger brand.
Discover 10 types of business moats that protect your brand from competitors, with real CPG examples. Learn how to leverage brand, community, supply chain, and more to create lasting competitive advantage.
