The Operating System Every Founder Needs
Skip the guesswork and run your business with the same framework The New Primal used to reach national shelves.
Get the exact operating system Jason Burke used to raise $20M+ and build a nationally recognized brand.
✔️ A clear operating system to run your CPG business without the chaos.
✔️ Tactics that actually work in today’s retail and DTC landscape (no fluff, just playbooks).
✔️ Step-by-step frameworks for product-market fit, channel strategy, fundraising, ops, and more.
✔️ Confidence that you’re building the right things, in the right order — no more wasting years or cash.
✔️ Clarity on your role as founder so you can stop bottlenecking your business and start leading it.
The Founder’s Reality Check
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You’ve launched your product. But growth feels random and unpredictable.
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Your margins are squeezed, and you don’t actually know what every SKU is costing you.
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Retailers say “no” — or worse, they say “yes” but your sell-through is flat.
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You’re drowning in operations, distracted from the big picture.
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Fundraising feels like a mystery, and you’re unsure how to attract the right investors.
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You love your product — but sometimes you wonder if you’ve built a real business or just another job for yourself.
Your Solution: the CPG OS
This course is the exact operating system Jason built after years of hard lessons taking The New Primal from a farmer’s market table to national distribution. Scrappy to Scalable is designed to:
Help you avoid the traps that kill early-stage brands.
Give you frameworks to go from chaos to clarity across product, brand, retail, finance, and growth .
Teach you how to build a business that investors, retailers, and customers take seriously.
You don’t need more hustle. You need the right system. That’s what Scrappy to Scalable delivers.
How it works
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Six modules that cover every pillar of building and scaling a CPG brand.
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Each lesson includes practical examples, case studies, and takeaways you can use immediately.
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As you progress, you’ll assemble your own CPG Operating System — a customized plan for your brand.
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With Jason’s guidance, you’ll not just learn theory — you’ll get actionable, real-world playbooks.
Course Curriculum
Module 3: Channel Strategy
Pick the right channels, win in 10 stores before you pitch 100, and avoid channel conflict.
Module 1: Product-Market Fit
Nail the problem you’re solving, define your ideal customer, stay narrow, and cut what doesn’t work.
Module 4: Brand & Marketing
Build a brand that stands for something. Craft a story, not just a SKU. Show up as a founder.
Module 2: Operational Discipline
Know your true costs, margins, and supply chain — because you can’t market your way out of a bad margin.
Module 5: Fundraising & Finance
Attract the right investors, run a clean process, and back it up with data that builds trust.
Module 6: Founder Leadership
Protect your time, avoid burnout, delegate with confidence, and step into the role only you can play.
At the end of the day, you don’t need another book on your nightstand or more advice from people who’ve never built what you’re building.
You need a clear system, proven in the trenches, that takes you from where you are to where you want to go.
That’s what Scrappy to Scalable is. It’s not theory. It’s the exact operating system Jason Burke used to raise $20M+, land national retail, and turn a scrappy startup into a brand that lasts.
If you’re ready to stop guessing and start scaling — this is where you begin.
FAQs
Who is this course for?
Founders and operators of early to growth-stage CPG brands who want to stop guessing and start scaling.
How is this different from free content online?
This is Jason’s exact operating system — not theory, not generic advice. Every framework comes from building a national brand and raising $20M+ in funding.
How much time will it take?
Each module is designed to be digestible and immediately applicable. You can binge it in a weekend or implement over several months.
Will it work for my category?
Yes. Whether you’re in beverages, snacks, supplements, or personal care — the frameworks are designed to apply across categories.
What if I’m just starting out?
Perfect. You’ll save yourself years of wasted effort by learning what to do (and what not to do) from the beginning.