13 Things I’ve Learned in 13 Years of Building a Challenger Brand in CPG
After 13 years in consumer packaged goods, here are the top lessons every CPG founder must know to build, scale, and survive as a challenger brand.
10 Types of Moats a Brand can Build
Discover 10 types of business moats that protect your brand from competitors, with real CPG examples. Learn how to leverage brand, community, supply chain, and more to create lasting competitive advantage.
Inside the Mind of a Founder: Why Chaos Is the Job (And How to Survive It)
Inside the mind of a Foundder: Chaos is the Job.
Why We Killed Our Best-Loved Product (And Why It Was the Smartest Move We Ever Made)
Beef Thins was our most beloved product—until we shut it down. Here’s why we walked away from millions in revenue (and what we gained by doing it).
Building a Brand from Scratch: What I Did in My First Year (And What You Can Learn)
If you want to know exactly how I built my brand in Year One, while working a full-time job and spending very little money, here’s the playbook:
How Busy Leaders Make Time to Be Good Parents
In my world, I find that my daughters LOVE undivided attention, and it doesn’t take hours to fill their cups. For example, sometimes I watch them color or draw a picture, and they are beaming with light to be able to look up at me and say, “Look!” Sometimes, we’re just telling riddles or jokes, and they are fully engaged. Other times, it’s pushing the swing or playing a board game. These 15–20 minute increments that force me to slow down suddenly create better listeners, fewer sibling arguments, and very clearly bring everyone a dose of joy.